How PR is related to a Corporate Image?

No doubt, you would like a favorable image for your business. Who doesn’t? The question is, does the business warrant one? The point about good image is that it has to be earned. You cannot go out and buy it like a new suit. Some people think you can’ make’ an image. You cannot. Think about the image of your business for a moment and ask, what sort of image do you think outsiders have of it? You may know what you would like them to know, but have you any idea what they actually know?
Ask the average man or woman in the street what he or she knows about cable television. Most of them, unless it is already serving their neighborhood, will know nothing about it except that they do not want it.

A Corporate Image is based on people’s knowledge and experience. This may be good, bad or indifferent. You know all about your business: outsiders know less and probably much less about it. Unless you tell them about yourself. That is the job of PR-not to tell them how wonderful you are but what you actually are.

If you do not deserve a good image—and that is really a good reputation—you must do something about it. You may have to create a corporate identity. But it has lot to do with how, as a business, you behave, or are seen to behave, and are capable of winning a deservedly good perceived image